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There are hundreds of social media sites and apps. With this plethora of social channels, how do you decide which ones to market on? Don’t waste your marketing budget on social networks that won’t bring results. Keep reading to learn how to refine your social media marketing plan and focus on the right networks for […]

How does PPC work? You may have heard that PPC is the key to online success, but utilizing PPC for advertising is often more complicated than most people think. Whether you already have an online presence, or you are looking to penetrate digital markets, you should study the intricacies of PPC. Here are some basics […]

In America 68% of all adults use Facebook, and 74% of them use it every day. That’s a lot of people doing a lot of clicking. If you run a business and have never considered using a Facebook campaign as part of your marketing strategy, you could be missing out. Advertising on Facebook is one of the most shrewd […]

American businesses spend nearly $70 billion a year on search engine optimization (SEO) services. Staying competitive in today’s digital landscape requires a lot of time and energy. The first opportunity you have to make a great impression on consumers is with your website. You want your website to be both functional and appealing. Learning how to improve […]

In 1991, there was only one website. By 2014, there were over one billion! Today, there are more than 1.5 billion websites. Of all these sites, almost 200 million are active websites. With so many websites on the Internet, it’s hard to stand out. To get seen, you’ll need to step up your game. How? Take your SEO […]

There are more than 200 million active websites throughout the internet. So no matter your industry, you’re up against tough competition. In everything you do, you need to find ways to differentiate your business, including your online presence. And one key way to do this is through search engine optimization (SEO). But where do you start? And […]

Is there anything more satisfying than an influx of likes and shares on a social media post? Your website ranking higher as a result of said social media post comes pretty close. If you own a small business, you might actually prefer the ladder. But maybe you’re not convinced that social SEO should be part […]

You’ve heard all about online marketing and digital strategies, but do you know how to implement them in your business? Many businesses don’t, so they’re missing out on tons of customers they wouldn’t reach otherwise. No matter your niche or product, you need a solid digital marketing plan to reach your goals. If you want to […]

By 2021, an estimated 3.02 billion people around the globe will be on social media. And while you’re likely not trying to target an audience that wide, it’s clear that social media is a must for modern businesses marketing. Are you taking advantage of everything that social media can offer your business? Read on for a quick […]

To succeed as a business owner in the interconnected world we live in, you definitely need some form of digital marketing. But, it can be hard to figure out whether it’s best to invest in SEO vs PPC. These are the two main forms of online marketing. They both help users find and connect with your […]