A Quick Guide to Social Media for Small Business

By 2021, an estimated 3.02 billion people around the globe will be on social media.

And while you’re likely not trying to target an audience that wide, it’s clear that social media is a must for modern businesses marketing.

Are you taking advantage of everything that social media can offer your business?
Read on for a quick guide on using social media for small business marketing.

The Importance of Market Research

If you’re unaccustomed to using social media posts for business purposes, it can be tough to determine how to best target your posts for your audience.

In fact, many businesses make the mistake of diving headfirst into the digital marketing waters without conducting even a modicum of research.

Don’t make the same mistake — always have a clear target audience.

One of the many wonderful things about social media is that it allows you to custom tailor your messaging for your audience. Take advantage of these tools.

Facebook, in particular, is great about letting businesses determine who sees certain posts. Use these settings in conjunction with your market research to further increase your chances of reaching your audience.

The Link Between Social Media and SEO

Longtime readers of the site already know how important SEO is for a small business’ digital marketing efforts.

What you may not know, however, is that social media plays a big role in your overall SEO strategy. Just as you’d optimize posts on your website, you’ll need to optimize your social pages, as well.

Keywords and hashtags are great additions to your everyday social posts, for instance, as is cross-posting content from your website.

You’ll want to employ the same type of strategic thinking for your social posts as you would your website.

Using Social Media to Create a Community

The wonderful thing about social media is how remarkably different it is from any traditional form of marketing. Years ago, consumers had little to no opportunity to interact with their favorite companies.

Thanks to Facebook and Twitter, that’s now a very real possibility.

Businesses are encouraged to use their social media presence not only to post advertisements but to build a community.

Interact with customers as often as possible.

Even if it’s just giving a quick retweet or ‘Like’, your customers expect a swift and thorough response. In fact, one in three social media users prefers to use a social platform for customer support.

Using Social Media to Collect Customer Reviews

Positive reviews for your business can have a major impact on your business’ SEO.

It may be tempting to disable reviews on sites like Facebook, but allowing your customers to voice their opinions is a win-win situation for business and consumer alike.

Social Media For Small Business Is More Important Than Ever: Are You Prepared?

How you leverage your business’ social media presence can have a positive influence on your brand’s overall success. And it’s clear that social media for small business is only going to become more important in the years to come.

Is your business prepared to succeed? Get in touch and sign up for a free SEO audit to find out.