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Pay-Per-Click

Expand your local reach with Pay Per Click marketing and increase your lead flow.

Reach Your Target Audience at the
Right Time

Grow your revenue and client base quickly with Google Adwords  exactly when your target audience is looking for your services.

Want to get sales and new local leads coming in almost instantly? Google Adwords is the way to accomplish this. We manage multiple client accounts for Google Adwords, otherwise known as Pay Per Click (PPC). This is a very fast way to up your business revenue and increase sales quickly since the ads are up and running same day. On the other hand SEO can take a little longer to get leads coming in since there is work that needs to be done monthly to increase ranking position of your business website. Both are great for your long term marketing goals, since you want multiple properties on the first page of Google Search Results in order to capture more of the local consumers. That is how you ultimately dominate your local market online.

People are searching online every day in your area for services, you will have an ad right in front of them and get those would be customers to click on your ads. We can set all of this up for you if you are looking to grow your business quickly, or just have more targeted customers calling you each week.  You don't necessarily want these clicks to come directly to your main website though, since you probably have a lot of pages and places for your visitors to get off track. All you want is their contact info, or them to call you direct in that moment. Want to learn more about Google Adwords and what it entails? Read below for our proven process...

Our PPC Process

Our 5 step PPC process ensures that your business gets the most out of our services.

Discover Opportunities

Tell us more about the areas you want to service, and we can have leads & paying clients coming in within days. Our Pay Per Click process is designed to get the lowest cost per click, leading to the lowest cost per lead that ultimately brings in more sales.

  • Project brief: Define client information & business goals
  • Keyword research: Define potential target keywords.
  • Geographic audit: Learn the markets you want to work
  • Develop Budget: Define marketing budget

Strategy

Move forward with the exact details of what geographical areas you want to cover, services, and your overall marketing budget for the Google Adwords campaign.

  • Discuss what services you want to offer in the expanded areas
  • Go over any deals or discounts you may want to offer.
  • Move towards building landing page & campaign setup.

Campaign Setup

Execute the Google Adwords campaign set up, and begin the process of building out the entire Ad launch.

  • Set Up Tracking Phone number.
  • Build Landing Page for Ads.
  • Set up Geographical areas in Settings.
  • Write Ad Copy and upload keywords.
  • Launch Ad Campaign and Make Phone Ring.

Optimization

After the campaign is launched, our methods to optimize are the secret sauce to get the overall cost per click down, and cost per lead to the lowest in your market.

  • Time of Day bidding and management.
  • Device management - mobile vs desktop and tablets.
  • Manual Bid Adjustments and Pivots based on Market Data.
  • Ad Variations to see which ones convert best.
  • Demographics & Age management and adjustments.
  • Install Click Fraud Software where we see fit.
  • Client collaboration to ensure you get the clients you want.

Analysis and Reporting

Know what keywords and ad groups are getting the most searches (impressions) on a monthly basis and what is working the best with valuable reporting.

  • Overall Ad Spend data
  • Cost Per Click Analysis
  • Conversion Counts and Total Lead Count.
  • Question and Answering at client request.

Services We Provide Under PPC Management

Lower Your Cost Per Click and Cost Per Conversion with our proven management techniques. Get More For Your Budget.

Campaign Setup

Complete Google Adwords campaign setup and launch. All done for you.

Landing Page Build

Custom landing page built for maximum conversions based on proven data from current campaigns.

Campaign Management

We manage every single aspect of the campaign for maximum efficiency and conversions. Nothing is left to chance.

Reporting

Monthly reporting showcasing the performance of the campaigns.

Hear from Our Happy Customers

Charles Carter

VP - TelcoSolutions

Wes Smith and EclipseLocal are total professionals and gave us critical advice on SEO and increasing our web presenece...His non sales approach with his level of expertise are real assets to our business and are truly appreciated.

Anna Burns

CEO - Anna Burns Permanent Cosmetics

Wes is very helpful and full of great nuggets of information. He delivers!

Charlie Dallavalle

CEO- Painting Plus, Siding Plus, Gutters Plus

These guys are a game changer for any small business. They have really helped us grow our gutter business over the last year. I would definitely recommend them.

Jonie Carter

Owner - Detailed Roofing & Construction

EclipseLocal is a great company! Very professional and attentive to your company needs. Finally found an SEO company that delivers! Highly Recommend!

#1 Digital Agency Based out of Atlanta Ga!

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