In America 68% of all adults use Facebook, and 74% of them use it every day.
That’s a lot of people doing a lot of clicking.
If you run a business and have never considered using a Facebook campaign as part of your marketing strategy, you could be missing out.
Advertising on Facebook is one of the most shrewd ways you can increase traffic to your site, and convert those clicks into profit. It’s a quick and cost-effective way to reach a target audience of your choosing. And, if you get it right, it could pay dividends.
Read on to find out more.
But what exactly is a Facebook campaign?
A campaign comprises of the objectives that you are trying to achieve by advertising on Facebook. This could be gaining more page likes, more hits to your website, or more sales.
Once you have decided on your campaign goals, you then need to create an ad set. This dictates the structure and target of your campaign and is where you choose things like your target audience.
Then, once you have decided on your objectives and ad sets, you create the ads themselves.
One of the main advantages of a Facebook campaign is that the platform allows you to target specific demographics. The criteria you can target users by include:
Most businesses focus on age, location, and interests. But each of these options can be beneficial, depending on your business. For example, if you sell engagement jewelry then the ‘relationship status’ option is one of the most important to your campaign.
The internet is no longer something people only access from their home or office. In fact, 96% of Facebook users access the platform from a mobile device.
This level of mobile traffic can be hard for small businesses to tap into. It’s unlikely small businesses can develop their own app, but a Facebook campaign can put your brand into consumers’ hands.
When a Facebook user is scrolling through their feed, they will see dozens of posts in a few minutes. In order for your campaign to be successful, make sure that it stands out and is eye-catching.
Using photo and video content is a great way to make users stop and take notice of your ads. A 30-second video can get more information across about your brand than a lengthy text post – which many users find boring.
One of the most important things to remember when creating a profitable Facebook campaign is to make it as easy as possible for users to spend money.
When you create an ad, always include a link to the best landing page on your site for that advert. So if you are advertising a particular piece of clothing, link to that product directly. Don’t make users have to search for the item that first caught their eye.
So, those are some tips on how to conjure up profits using a Facebook campaign.
When used effectively, Facebook is one of the best platforms for small and medium-sized businesses to make an impact and make money. Just remember to think about your target audience and always stand out from the crowd.
If you would like to talk to us about your business marketing strategies, don’t hesitate to get in touch today.