American businesses spend nearly $70 billion a year on search engine optimization (SEO) services. Staying competitive in today’s digital landscape requires a lot of time and energy.
The first opportunity you have to make a great impression on consumers is with your website. You want your website to be both functional and appealing.
Learning how to improve SEO ranking is not nearly as easy as it sounds. Working with professionals is one of the best ways to avoid mistakes during the website and content optimization process.
The following are some of the things you can do to boost your SEO ranking in a hurry.
One of the best ways to find out about website and content problems is by monitoring various metrics. Dwell time is one of the most important metrics you need to keep an eye on. In short, dwell time is the amount of time a website visitor spends on your site before returning to the search engine results page.
If you notice your dwell time numbers are low, then chances are your content is not engaging or connecting with visitors. The first thing you can do to try and fix this problem is to extend the length of your content. Aiming for blogs between 2,000 and 2,500 words is a good idea.
Often times, consumers will read these longer posts because they are packed with helpful information. Good content can make a consumer bookmark your site on their Google Chrome browser, which can increase your SEO ranking.
Modern consumers are notoriously impatient. This is why websites that take too long to load find it hard to generate sales leads and search engine success. Performing a routine website audit is a great way to find out about page load issues early on.
If you are using a WordPress-based website, be sure to keep an eye on the plugins being used. Having too many plugins running on a page can slow it down significantly.
You should also work on compressing the size of the images files you are using. The faster your website loads, the higher your search engine rank will inevitably become.
When confronted with a large block of text, most consumers will run the other way. If your website is littered with this type of text, now is the time to address this problem.
The content on your website should be scannable and easy to digest. The best way to increase the appeal of your content is by using header tags. By doing this, you can break up the text on the page into appealing and readable sections. Not only do header tags help consumers, they are also beneficial for search engine bots as well.
The best way to make learning how to improve SEO ranking easier is by working with seasoned professionals. With the help of an SEO agency, you can accomplish your marketing goals with ease.
Are you looking to hire an experienced SEO company? If so, contact us now to find out how we can help.