What Is SEO in Digital Marketing and Why Is It so Important?

Looking to bring new visibility to your business online and capture more leads and sales?

With many companies resistant to digital marketing altogether, the playing field is still wide open for you to race ahead of your competition.

SEO is a huge part of a digital marketing strategy for businesses in any industry.

If you’re sitting here wondering, “what is SEO in digital marketing?” we’ve got you covered! Read on to learn all about why SEO is important for business and how to get started!


What Is SEO in Digital Marketing?


SEO, short for search engine optimization, is a way for business owners to follow search engine guidelines to increase their visibility online.

Millions of people are searching online for answers to their questions and solutions to their problems.

By working on SEO, a business can ensure that their website will be seen by their customers and improve their rankings in search engines.


How Does SEO Work?


Put simply, SEO works to improve the functionality of your website that it will appear higher in search results on Google, Yahoo, or Bing.

Search engines display websites based on algorithms.

Algorithms score your website based on names and URLs, page content, keywords, design and usability, meta tags, and more.

External factors such as backlinks and negative or positive reviews also impact SEO.


How Do I Begin With an SEO Strategy?


SEO can seem overwhelming at first, especially if you’ve never thought about the backend of your website.

If you’ve worked with a website designer, you may have some SEO necessities already in place.

Blogging is a great place to start!

By producing consistent, quality content that aims to solve your ideal customers’ problems, you’ll be adding to your SEO strategy.

For each piece of blog content that you create, you’ll want to include a focus keyword. You’ll aim to rank higher in Google when users search for that keyword.


What Kind of Results To Expect


Like most types of marketing, the amount of time it takes to see results from SEO depends.

As a general ballpark figure, you can expect to see an increase in ranking, traffic, leads, and sales within 4 to 6 months.

SEO is one of many long-term marketing tactics. Keep that in mind as you map out your strategy so that you see the best possible results.


Where Does SEO Fit Into the Digital Marketing Puzzle?


SEO is one puzzle piece of a much larger digital marketing strategy.

As mentioned above, SEO importance is best understood in context with your long-term goals.

Because you won’t see SEO results overnight, SEO strategy works hand-in-hand with rapid strategies like social media marketing, PPC advertising, and Facebook ads.


How Is Your Company’s SEO?


With a solid SEO strategy place, you’ll be all set with a long-term strategy to grow your business online.

Still have questions about SEO? Not sure where it fits into the picture for your business? Contact us and we’ll be happy to help!



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