There are more than 200 million active websites throughout the internet. So no matter your industry, you’re up against tough competition.
In everything you do, you need to find ways to differentiate your business, including your online presence. And one key way to do this is through search engine optimization (SEO).
But where do you start? And how can you make sure you’re using up-to-date tactics?
That’s why we’ve created this post outlining 3 of the top SEO trends of 2019. Read on to discover more.
Google is always updating and changing the way their search engine result pages (SERPs) look. To keep up with this, you have to use the most current SEO strategies.
In 2019, one of these is optimizing for featured snippets and other new Google features. A featured snippet is also known as position zero and is the result that Google shows above all of the other ones, pulling content from a site and displaying it on the SERP itself.
Sites that rank in position zero are seen as highly valuable to the consumer. This can increase click-through rates as well as improve brand perception, so it’s a win-win situation.
If you’re an e-commerce business, this one’s for you. A huge trend this year is optimizing for Amazon’s search feature.
How come? It’s simple. 55% of consumers go straight to Amazon when shopping for something online.
So if you’re not on Amazon, consider getting on there as soon as possible. And if you are, you should spend time optimizing your product pages so they rank higher in Amazon search results.
Figure out what keywords you want to rank for and be sure to include them in your title and description. Also, include high-quality images and use the keyword in the alt description.
This way, you can improve your rankings and, therefore, sales on Amazon.
It’s 2019 and more and more brands are investing in content marketing. What does this mean?
The space is getting more competitive, and you’re having to compete against a higher number of blog posts and web pages.
And in order to succeed, there’s no room for mediocre blog posts. Publishing a post just to publish something isn’t going to cut it anymore.
You need to be much more strategic in answering specific questions. It’s a good idea to create longer content too. This tends to rank better on Google.
Do more research beforehand to find the best opportunities to rank for specific keywords, and then spend time crafting engaging, interesting, and truly valuable pieces.
It’s 2019 and new SEO trends are here. The best thing you can do is to implement these strategies to keep up with the crowd.
Have questions or want to learn more about SEO? Contact our team today for specialized assistance.