With half of all small businesses still operating without a website, having a website could be putting you ahead of half your competitors. You might think that once you set up your site, you can move on with the rest of your marketing efforts. However, you might need a website upgrade sooner than you think.
If you're not sure, ask yourself these 3 questions:
1. Are You Mobile-Optimized?
The most common reason to update your website is that you haven't done the work to ensure that it's mobile optimized.
Most new websites are designed "mobile-first", meaning that their mobile version is prioritized over desktop or laptop displays. As mobile browsing has surpassed desktop browsing, more companies are taking the hint and targeting mobile users.
If you haven't updated your site in a few years, it's likely you're not as mobile-optimized as you could be. If you need to stretch out parts of your website just to get them to display, you need a website upgrade.
Every element of your site should be easy to see with every link and menu item easy to access. If they're not, talk to your web designer about an upgrade.
2. Do You Have A Blog?
One of the best ways to get more traffic to your site is to create a blog. A blog allows you to constantly be adding content to your site, which search engines love. If you want to show your customers how valuable your brand is, a search engine is the way to do it.
When people use a search engine, they're either looking for a specific product or they're looking for the answer to a question. With a blog, you can capture both audiences by answering questions and offering your products and services as the solution.
Once you've got a blog up and running, you need to maintain it. If you're not ensuring that your images and other assets are still connected and displaying on modern browsers, you could be due for an upgrade.
3. Are You Integrated to Other Apps?
Depending on the industry you're in, you might want to connect your website with other apps that your users engage with. If you've created your own app, you should ensure that the experience of using your site is as good as your app is.
You might need an upgrade for your site to be able to handle this.
You also need to make sure that your website is secure. Since ransomware is getting more sophisticated and easier to install, you could be leaving your website and your users at risk by not building a secure site. An upgrade could take care of your security needs.
A Website Upgrade Can Lead To Sales
Your website upgrade isn't just about implementing the coolest technology on the web. When your customers see that you've got a better website than your competitors, they'll be more willing to work with you. The easier it is to complete s sale on your site, the less time they'll have to back out.
To complement your new website, make sure you're also implementing the latest digital marketing trends to blow away competitors.
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