In this age of online shopping, 90% of consumers read a business' online reviews to gauge whether or not to trust the company and the product.
When you can't meet a customer representative or evaluate a product in-hand, online reviews become the only way you can determine if you're making a good purchase.
The math is simple: higher reviews make your product and your company look good. In turn, a consumer is more likely to buy it.
Keep reading to learn why positive reviews are essential to succeeding online and how you can use them to your advantage.
No matter what kind of business you operate, you should always be looking for new ways to attract new customers to your services.
This means you need a marketing strategy that will not only show potential customers that you exist but get them excited about using or buying your product.
Digital marketing may be the most important part of your strategy so you need to utilize all the tools you can to maximize interest online.
One way to do this is to start business blogging on your website. In this blog, we'll discuss the benefits of blogging for business and how it'll increase your revenue and sales.
What are you doing to optimize your eCommerce website for SEO? In today's digital age, there's no shortage of possibilities, from Facebook PPC, to landing pages, to product descriptions and more.
The search engine optimization options are overwhelming for many businesses. Where do you start?
Take note: this eCommerce SEO checklist doesn't cover it all. But if you start with these 9 suggestions, you'll be well on your way to a more profitable eCommerce website.
With over 3 million advertisers now using Facebook, there are more businesses and individuals advertising on Facebook than in the history of television. Posting ads on Facebook is simple if you know what you are looking at, and can be done by just about anyone on the planet. But as Facebook changes, it's important to know what you're doing if you want your ads to have an impact.
Advertising on social media works best when it takes on a native approach, where sponsored content looks and acts like user-generated content. While some people find this approach confusing, it makes for...
Frustrated by low conversion rates?
Feel like no one is clicking on your website these days?
Tired of seeing your competitor's page consistently rank ahead of your own?
We get it: as a small business owner, you're too busy running your business to research digital marketing trends.
Besides, isn't that why you hire the experts to perform your online marketing and SEO efforts?
Nevertheless, as the digital marketing landscape continues to evolve, it's important to brief yourself on the trends for 2018. To that end, we've compiled this checklist of six trends to be aware of (and maybe ask your marketing team about!).
Competition? Start beating them out today with these digital marketing tips and tricks to help you dominate your online marketplace!