We get this question pretty often and it is a good one if you are setting up or thinking about setting up your first website or two. Since we have experienced dozens and dozens of websites, it isn't quite as a daunting task for us to poke around and find a good relevant domain name for your business website.
For example, if your business is called American Mainline Plumbing and you have looked around and can't get www.americanmainlineplumbing.com because it is already taken, the world won't end, I promise! There are several variations of your business name that you could use in this instance. I like a good call to action for a new domain name, or service business, such as...
or, if the business is in Chicago, IL you could use something more specific to the area, like
This enables you to pick something that is similar to your business name or the name of your city that you are trying to get found in and get new customers. Having the city and the service in your domain name will give you a slight boost in your local SEO efforts, but not all that much. The search engines like google, bing, and yahoo are more concerned with the title of your site, the content and the backlinks coming to your website. So, it is not that big of a deal if your exact match business name is not available when you go and try to secure a new domain name for your new website.
I get this question fairly often, and clients will want me to help them come up with a new domain name to have the website built on, and these are the pointers that I will give for any new business owner or website creator. The actual domain name alone won't prevent, or allow you to be found for your services. So rest assured that any one that you pick, we can help you get your website to the top of your local search engines to gain new customers!
Wesley Smith, CEO
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