What are you doing to optimize your eCommerce website for SEO? In today's digital age, there's no shortage of possibilities, from Facebook PPC, to landing pages, to product descriptions and more.
The search engine optimization options are overwhelming for many businesses. Where do you start?
Take note: this eCommerce SEO checklist doesn't cover it all. But if you start with these 9 suggestions, you'll be well on your way to a more profitable eCommerce website.
1. Keyword Research
Keywords are the foundation for on-page SEO.
Search engines relate your content to what people are searching for. To do this to your advantage, they search for specific words on your website.
Tools like Google's keyword planner help you discover keywords, search volume, difficulty, and other factors. However, the free features of these tools are limited, and they can get expensive to use.
Consider outsourcing keyword research to a digital marketing company who is already invested in research tools and can help you get the most from your efforts.
2. Facebook PPC
When it comes to pay-per-click (PPC) campaigns, Google is certainly not your only option.
Facebook has become an ever-evolving marketplace for businesses. This platform is one of the easiest social media outlets to use for advertising purposes.
Starting a Facebook PPC campaign can be a lucrative marketing option. You can tailor your message to your specific audience and choose who Facebook shows it to.
This means you're more likely to end up in front of the people most likely to buy.
When crafting a Facebook PPC campaign, you should first set your objectives. Are you trying to build awareness? Promote a specific product? Drive website traffic?
Facebook PPC can do all of the above, but you should know your goals ahead of time and create your PPC ad around those goals.
3. Your Business Blog
It doesn't matter what you're selling - your business should have a blog.
Your blog is one of the easiest places to optimize your website for search engines. You can drop keywords into context to help boost organic rankings.
Also, by providing value through your blog, you give your customers another reason to keep coming back, and maybe even share your content with their friends!
4. Rich Snippets
Rich snippets are one of the best things you can use to improve your SEO and click-through rates.
Rich snippets is the fancy term for structured data that includes extra details about your website content. For example, a product page's rich snippet might include things like price, user rating, or a low inventory warning.
This data helps Google better understand what you offer, which in turn ensures it can provide more relevant search results to users.
It also helps you stand out to warm prospects who are already in the market for what you sell.
How to Improve Your eCommerce SEORegardless of your experience with the subject, SEO is going to prove crucial to your e-store's success.
We specialize in helping eCommerce stores optimize their content for search engines using the suggestions above.
Contact us today and we'll help you discover your unique opportunities to improve your existing SEO.
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