Don't feel stupid writing and posting this on your website on a blog page. For most people this is the number one reason they avoid it, who cares! This one SEO activity alone can increase your revenue by 50% in a year when your website is in one of the top spots for the service you offer from searches. See what I mean?
Google and the other search engines are constantly trying to find the best, most relevant content to put in front of their searcher, or user. Think about it this way. If someone in your local area does a search for "roofer Atlanta", google wants to put the best website with the freshest and most comprehensive content in front of that person. This makes the search experience more beneficial and you are likely to keep coming back to google to continue with other searches. Guess what that means for the roofing website that is ranked in the top spots? More leads and phone calls for roofing in their area! That can lead to hundreds of thousands of dollars or more just simply because they are in the top spots and answer the phone. Every industry is different in the revenue that each job can generate, but being ranked in the top spots is a sure fire way to get a lot more leads coming in. And you can accomplish this by having regular blog content on your site. Pretty easy, huh?
There are other factors to ranking your website. But a lot of times, that is enough to bust your site to the top and breeze right past your competition so long as you are posting relevant content on a regular basis.
To recap, having a blog is very beneficial to have on your website as long as the content is good and helpful. So, get busy writing a few articles here and there about what you are experiencing in your every day business, and you will be well on your way to securing a higher spot in the local search rankings. We recommend this on every one of our clients websites and it hasn't failed us yet!