Google AdWords is simply setting up Ads online in your target service areas that entice internet searchers to click and call you for a quote or consultation. It is a platform with Google that allows you to pick a daily budget, monthly budget, ad copy, website pages, times of business service, and various other options to market your company services. This is a Pay Per Click (PPC) system where you only pay for each click on your ad, or phone call from the number on your ad. So, you better have a good website page set up when they do click on it, so you get that consumer to call you and not bounce off! Makes sense, right?
What is needed to set up Google Adwords so leads and sales can start coming in quickly? Well, you need a good compelling
ad copy that entices your audience to click on your ad. There will be several ads in various positions on that first page of Google, so you want yours to stand out in order to capture more clicks. Once they click on your ad, you want a very high converting website page (Landing Page) for them to land on. There is a science to this, since you want the most possible searchers to actually call you or fill out the web contact form once they click on your ad. Otherwise you just spent money on the click, and got no conversion or lead out of it. We have very high converting landing pages which we can design for you, taking in to consideration your logo, services offered, testimonials and other social proof tidbits that increase conversions. If you are a great business with great reviews, we want to showcase that. Also, you want:
1) Clickable Phone number on the Landing page so your visitors can "click to call" from mobile
2) Website contact forms in several places to entice them to put in their contact info
3) A Fast Loading page so that fewer people bounce off.
4) Tracking number to track phone calls
5) Keyword tracking to see what searches are getting the most clicks/conversions
These are just a few to get started on the right foot for maximum success. We manage everything for our clients and do this a couple of different ways. We can come up with a budget that you are comfortable with and you just pay us your monthly budget, and we do the rest with Google ad-spend, and guarantee you a certain amount of leads per month for your budget. Or, you can pay us a monthly retainer for our management services, and you pay Google the ad-spend for all the clicks that accrue monthly. Really, the only two ways to do it but either way, you will have ads running and consumers calling in for your services on a daily basis!
The Google AdWords platform can be a lot to learn if you are just starting out. There are a lot of steps to the set up process, which is actually good because it allows you to narrow down your audience and customize your ads to the right searchers. This keeps your ad campaigns more efficient and eliminates a lot of wasteful clicks. I can't tell you how many bad Adwords campaigns I have seen where people's ads are showing up for irrelevant searches. Like, someone does a search for a local "Roofing Repair Company", and an Electrician's ad will show up. Talk about wasting money, right? That searcher is not looking for an Electrician, but if they click on that ad, it will cost the Electrician money because they didn't set up the keywords properly.
If you are looking to increase your business quickly, Adwords may be a great fit for you and your marketing dollars. We can help you by doing an initial consult, and if it seems like a good fit, we can set everything up. Let us know if you have any questions, Contact us here!