Ahhh Yes. A common question and a good one. We all have marketing dollars that we have to spend to grow our businesses and having SEO (Search Engine Optimization) service is one of the options. Well, the short answer is that if done correctly, it will increase your search rankings and position of your website that puts you in front of your ideal clients. Consumers who are searching for your services. Now, if not done correctly, it could cost you money and you may not get results and end up feeling like you maybe wasted money on having SEO done. Today, SEO must be done manually through quality link building and great content added regularly to your website. Gone are the days...
where you could just blast your website domain through to dozens of online directories and spammy sites to get backlinks. Google and other search engines have changed their algorithms over the years several times and now the process must be done manually and thoroughly to see results in competitive niches.
To get the best results from your SEO, here are a few things that you want to have in place before the link building even begins. Starting with the "On Page" SEO which means having the proper foundation on the actual website:
1) Make sure the website is Mobile Responsive. Approximately 80% of all internet searches are done from a mobile device today. If your website doesn't respond to the device being searched from, your rankings and user experience will suffer.
2) Having proper titles of your website pages, and meta description. This is simply naming the pages of your website the proper keywords that you want to show up for in searches.
3) Quality content on your website that sprinkles in all of your keywords that you want to rank for in search results. Not having enough content on the Home page and subsequent pages is a problem, because one of the ranking factors today is how long someone stays on your website. Having great quality content that educates your user will keep visitors on your site longer, which triggers google to increase your rank positions. After all, they are trying to create a great experience for their searchers, and websites with quality content solves that.
4) Putting up a blog on your website. Having a blog is key in today's ranking factors with google because, going back to the previous post, having great content matters. Blogging about relevant topics to your business will have visitors to your site reading that info and learning about your services. This helps tremendously in today's SEO best practices.
Now, how will all of this help my business? Well, by increasing the search rankings of your website, your potential customers will find your website more often, and lead to more phone calls into your business and more sales if you respond to them. I haven't seen where having #1 position rankings for your search terms don't matter and won't lead to more sales. In pretty much all cases that I have seen, if your website is at the top of the search results, customers will call you and your business will make more money, period.
Imagine when someone needs your service, they pop in what they need in google search, and your website is right there at the top, slapping them in the face. They are going to call you and possible a few more on the first page of search results to get a quote or have someone come out to give them an estimate, if you are that type of service business. On the other hand, if you have a brick and mortar store front location, then it will lead to more local consumers showing up to your office, like doctors, dentists, because they found you on the internet. We see it all the time with our clients, 40%, 60%, or even 100% more internet traffic to their website after the search rankings get to page 1 of Google/Bing and Yahoo search results. It literally changes their lives and the bottom line of their business!
If you want to get a quick SEO Analysis of your existing website, click here to see your score at the bottom of the page. Contact us if we can help in any way!
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Wesley Smith, CEO
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