Frustrated by low conversion rates?
Feel like no one is clicking on your website these days?
Tired of seeing your competitor's page consistently rank ahead of your own?
Good news: Google AdWords can help you to change all of that.
In this post, we'll first cover what an AdWords campaign is, and why it's an effective marketing strategy for your business.
Then, we'll tell you how you can boost your next campaign -- and where you can find the professional AdWords services to make it happen.
What Is Google AdWords?
Before we share some of the specific strategies to boost your next AdWords campaign, let's first make sure you understand what it is.
AdWords is a paid search campaign that helps your website to appear at the top of the search engine result page, in the "Ad" section and before the listing of organic results.
You choose the keywords that are relevant to your business, and then write up your advertisement based on the specific product/service you want to sell relating to that keyword.
Every time someone clicks on your ad, you pay Google a small fee -- a "cost-per-click." You set your budget, which means other companies can "outbid" you for a keyword if your cost is too low.
Google then assigns your ad a "Quality Score," which determines where your ad ranks in the results.
How To Boost Your AdWords Campaign
Now that you understand how AdWords works, let's talk about how to get the most out of your next campaign.
First, conduct frequent split testing on your ad and always be ready to make small changes to your landing page.
For example, which headline gives you the highest conversion rate? Which product page results in the most purchases? Which fonts and colors grab the most customers?
Also, make sure that you've enabled what's called conversion tracking. This will help you to pinpoint your most effective keywords, and which ones you should stop wasting money on.
Use AdWords' Auction Insights page to take a look at what your competitors are up to. This insights page helps you to understand who is bidding on what keywords, and how much they're willing to pay for them.
Especially if you're a smaller company with a smaller budget, you'll know not to waste money on campaigns huge competitors have monopolized.
Finally, take a look at the time stamps on your traffic and conversions.
What time of the day are you doing the most business? What is the best "lifespan" for a specific ad? Study up on this to optimize the time at which your ad is posted.
Work With A Professional
Of course, if you really want to boost your next AdWords campaign, nothing will be as effective as working with an SEO and digital marketing professional.
At Eclipse Local, we're dedicated to refining your lead generation strategy across all channels by creating bespoke marketing solutions based on your target market and overall brand.
Spend some time on our website to learn more about what we do, and reach out to us when you're ready to get started.
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