When looking for a local SEO company that will take your business to the next level, it is a good idea to explore the options on searches that you do and ask for recommendations. Not every company specializes in your business niche, or has the strategy needed to get you killer results. The company you hire doesn't always have to be local to your area either, since SEO work is done online either on your website, or building links and trust back to your website.
Take for instance some industries or business niches may be better suited for facebook ads to grow the local awareness of their brand. Not everyone goes and searches for a real estate agent in their local area online, or in google. But, if you have a marketing campaign going on facebook that is essentially a digital billboard showing to all local people, then that could be a great strategy to get your brand out there. Some business niches or industries are better suited for google search results, which means that the customers are searching directly for the service on google, bing or yahoo when they need it. Take for example plumbing, people need a plumber in emergency situations at times. So they will quickly type in a plumbing phrase to find a local plumber to help them quickly, and this is where you want your local SEO presence to be fantastic so that you get the call over your competitors!
Just make sure that you know what the SEO Company can....
do for you and your business online. It may be that you would benefit from doing both, which is the case for a lot of businesses out there. You want to show up high in the search results in google, bing and yahoo, but also may want to create local awareness in your city by doing facebook ads to really brand your company as the "Go To" service provider.
Usually, during the initial consultation with our potential clients, we sit down and have that discussion about where they are, and where they want to go. This gives us an idea of what would be the best strategy for getting more customers to call, or more foot traffic to come walking into local businesses. Most of the time we know from experience what will be the best strategy, especially for service businesses like HVAC, Roofing, Plumbing, Electrical, Towing, Carpet cleaning, Legal, etc....Since we have clients in virtually all of these niches. Most consumers are going to do a quick google search to find the service they are looking for in these particular fields, and is the same for a large percentage of them as well. From there, we know how to design a winning online campaign or campaigns to really get a great ROI for our clients.
So, when looking for an SEO Expert for your company, make sure that you find out what they are good at. Get some references if needed, and maybe they can provide you a few case studies of clients that they have helped out and taken to the top of their local search results to make you feel confident that they know what they are doing. There are some great SEO Companies out there, and they can really make a difference in your business by generating a lot more phone calls and contact forms being filled out for your services.
If we can be of service, or answer any questions for you, let us know by filling out our contact form on our contact page, and we would be more than happy to speak with you. Or, you can call us at 678-823-6700 and we can chat there!
All the best.