You may have seen recently that when you go to search for a local plumber, electrician, locksmith, or heating and air conditioning company that the search results are different looking. That is because Google has rolled out a new pay per click system called Google Home Service Ads, where Google guarantees that the contractor you hire is a licensed and reputable professional in your area. Additionally, google is offering to reimburse the customer up to $2,000 if the service provider does a poor and lousy job or ends up ripping a consumer off. This is unlikely to happen however based on the....
vetting process that Google has in place at the moment to select their contractors for this platform. With google home service ads, not just anyone can slap up an ad on google adwords and start to get calls coming in. If you want to be at the very top of search results for your desired search keywords, then google will be responsible for getting you there with the home service ads.
Here is what they will require to set up a lcoal business with advertising on the platform:
1) Business Name
2) Phone number of Business
3) Physical Address
4) License Number
5) Hours of Operation
7) Year company was founded
8) Proof of insurance
So, there is a deep dive into the businesses credentials and Google is only reaching out to the contractors with good reviews on their current Maps listings for Google My Business. This has companies like HomeAdvisor, and Thumbtack shaking in their boots because Google is now in control of having quality businesses at the very top of the page.
Now, SEO to get your website and google map listing to the top of the page will still be very important since those results on the 1st page will be right below the Home Service Ads. Plus, those are the highly local results that let you know you are calling a professional in your local area, not some town far away. All in all it seems that google is attempting to weed out the bad eggs online, and giving their searcher a better quality result to reach out to and hire for repair services, or emergencies.
If you have any questions on how to set this up for your business, give us a call at 678-823-6700 and we can help you get set up.
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Wesley Smith, CEO
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