When I see some of the websites out there, I notice a lot of times that if it is out dated or an older type site, there is no clickable phone number. This is a Ginormous no - no in today's online world! Some of these things you just don't even think of off of the top of your head as a business owner who is focused on producing revenue for the company every day. But, as an internet marketer and web consultant all of the little things add up in your online presence and being successful converting these visitors.
Searchers now days are typically using their smart phones and tablets to do most of their searching, mainly because that is what is in their hands 90% of the time. People are super glued to their devices. Therefore statistics show that 70% of all web traffic in our current world is from a mobile device. Which means...
that you need to have a website that is compatible with those devices and offers a friendly browsing experience. One of the most overlooked pieces of this is to have a clickable phone number everywhere on your website, or at least two times on the home page. Once at the top, and then throughout the body of the content and in the footer as well is recommended.
You don't want highly valuable visitors to your website bouncing off the page simply because they cannot click on your phone number and generate an automatic call! This is a HUGE MISTAKE! People are lazy these days online, and they don't want to have to write down the phone number from a website, and then have to go punch the number in to call them. They just want to click your phone number and generate a call. Traffic and visitors to your website are hard enough to get in the first place, but once they get there, you want to turn them in to paying customers, right? One of the first things that we look at is the phone number layout. Is it large enough to see from anywhere? Is it everywhere throughout the website, on all pages? Is it clickable with a link to generate a phone call with a mobile device?
The good news is that most new website builders have this functionality, so don't be too alarmed. Unless you still have an older non-mobile friendly site from the stone age, in which case is another can of worms altogether. We can help you convert to a new mobile responsive and friendly site for sure, but just note that you are probably losing valuable revenue and leads for your business by not having that one thing in place.
Statistics show that with the ever increasing percentages of online searches being done on mobile, visitors will bounce off of your website if you don't have a user friendly click-able phone number. Don't make the mistake of thinking this is not important, there is a lot of data to prove otherwise.
Turn your website into a lead grabbing machine with a mobile responsive design, and a large click-able phone number! I hope this article helps you understand the importance of having this in place, and providing an easy user experience for your would be customers.!
Wesley Smith, CEO
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