We get it: as a small business owner, you're too busy running your business to research digital marketing trends.
Besides, isn't that why you hire the experts to perform your online marketing and SEO efforts?
Nevertheless, as the digital marketing landscape continues to evolve, it's important to brief yourself on the trends for 2018. To that end, we've compiled this checklist of six trends to be aware of (and maybe ask your marketing team about!).
Want to be on Google's good side? Silly question, right? Who doesn't?
In fact, your Google ranking can help your business tremendously, but in today's highly competitive market, success is not as simple as just creating killer content. It's also not as simple as slapping a few hot keywords into your blog posts.
You may need the help of a local SEO expert to bring your website to the next level. Let's get into the top reasons why you should consider outsourcing today....
There are multiple ways that an SEO Expert can improve your google rankings for your website. Here are some reasons to hire someone to help you with SEO.
While Google isn't the only search engine, it is the most popular. In fact, Google processes 40,000 search queries every second.
Which means if you have a website, you want it to be ranked as high as possible on Google. SEO can help with that.
Luckily, there are easy solutions to help you improve your Google ranking. Here are a few of our favorites.
Write Great Content
Great content will always be king. That's the reason your customers will visit your site. And why they'll return.
Google also loves great content. Start a blog. Write about what you know.
This will set you up as an authority on your business. Add photos to give it a more attractive look.
Don't be afraid to use videos as well. Video content is on the rise. It's projected to become 80% of all web traffic by 2019.
Ahhh Yes. A common question and a good one. We all have marketing dollars that we have to spend to grow our businesses and having SEO (Search Engine Optimization) service is one of the options. Well, the short answer is that if done correctly, it will increase your search rankings and position of your website that puts you in front of your ideal clients. Consumers who are searching for your services. Now, if not done correctly, it could cost you money and you may not get results and end up feeling like you maybe wasted money on having SEO done. Today, SEO must be done manually through quality link building and great content added regularly to your website. Gone are the days...
Google AdWords is simply setting up Ads online in your target service areas that entice internet searchers to click and call you for a quote or consultation. It is a platform with Google that allows you to pick a daily budget, monthly budget, ad copy, website pages, times of business service, and various other options to market your company services. This is a Pay Per Click (PPC) system where you only pay for each click on your ad, or phone call from the number on your ad. So, you better have a good website page set up when they do click on it, so you get that consumer to call you and not bounce off! Makes sense, right?
What is needed to set up Google Adwords so leads and sales can start coming in quickly? Well, you need a good compelling
You may have seen recently that when you go to search for a local plumber, electrician, locksmith, or heating and air conditioning company that the search results are different looking. That is because Google has rolled out a new pay per click system called Google Home Service Ads, where Google guarantees that the contractor you hire is a licensed and reputable professional in your area. Additionally, google is offering to reimburse the customer up to $2,000 if the service provider does a poor and lousy job or ends up ripping a consumer off. This is unlikely to happen however based on the....