The new fad for internet marketing has become Facebook in large part because everyone is on the platform, and the inexpensive cost of the ads. You can run ads in your local area about your business or product offering and have it in front of thousands of people within a day or two. Certain types of businesses this works great for, and some it does not. For example, if you have a store front or physical location, it is a great way to advertise your business and location to all surrounding people/consumers in your local area. You can easily put the awareness out there about your store, product, or service in your general area.
Since it is social platform, practically everyone uses it everyday and will be scrolling through their newsfeed. When you run a local ad, all of these users will see it pop up in their newsfeed whether they are searching for your services or not, which makes it a great digital billboard. That is the difference between a highly intent google search and....