There is always a lot of buzz out there in the SEO world about backlinks and what they are, where to get them, etc. So, I wanted to do a post about what a backlink is, and what it will do for your business or website to help or hurt with rankings. There are definitely good ones, and really spammy backlinks that will do more harm than good so you need to be on the lookout if trying to get them yourself. Also, you can pop each website into an SEO tool to make certain you are getting a quality link back to your site before you go getting one.
For the search engines like Google, Bing, and Yahoo, they look for a few things when considering where to rank a particular website for local or national searches. When someone is looking for a tow truck in their local area, they will type in something like "tow truck Atlanta" or something similar. The search engines have a series of algorithms (complex rules) that determine who they will show up at the top of these searches for "tow truck Atlanta". One of the determining factors is the quality and quantity of backlinks a website has to it. A backlink is simply a link to another website. In its most basic form, that is all it is. You can also link within a website, kind of like this link here to our SEO Page. When you are reading a website article anywhere on the web, you will typically see bolded letters within the body of the text, that once clicked on, will take you over to another website, or another page of the same website. That is a link back to another website or another page....
When looking for a local SEO company that will take your business to the next level, it is a good idea to explore the options on searches that you do and ask for recommendations. Not every company specializes in your business niche, or has the strategy needed to get you killer results. The company you hire doesn't always have to be local to your area either, since SEO work is done online either on your website, or building links and trust back to your website.
Take for instance some industries or business niches may be better suited for facebook ads to grow the local awareness of their brand. Not everyone goes and searches for a real estate agent in their local area online, or in google. But, if you have a marketing campaign going on facebook that is essentially a digital billboard showing to all local people, then that could be a great strategy to get your brand out there. Some business niches or industries are better suited for google search results, which means that the customers are searching directly for the service on google, bing or yahoo when they need it. Take for example plumbing, people need a plumber in emergency situations at times. So they will quickly type in a plumbing phrase to find a local plumber to help them quickly, and this is where you want your local SEO presence to be fantastic so that you get the call over your competitors!
Just make sure that you know what the SEO Company can....