We get it: as a small business owner, you're too busy running your business to research digital marketing trends.
Besides, isn't that why you hire the experts to perform your online marketing and SEO efforts?
Nevertheless, as the digital marketing landscape continues to evolve, it's important to brief yourself on the trends for 2018. To that end, we've compiled this checklist of six trends to be aware of (and maybe ask your marketing team about!).
1. Video Content is King
When was the last time you watched a video on social media? If you're like most Americans, it was the last time you checked your social media. In fact, a staggering eight billion videos are watched on Facebook every day, and that's just one platform.
The fact is that the majority of people would rather view a short video than read a blog post. They're simply more engaging, more shareable, and more attention-grabbing. (Which is not to say that blog posts should be abandoned -- on the contrary, they remain a crucial aspect of your digital marketing strategy).
2. Watch Life in Real Time with Live Video
While video marketing has been around for a while and continues to grow, one relative newcomer to the digital scene is live video. That's right, you broadcast live to an audience of social media followers, customers, and potential customers.
Why are live videos so effective? Chalk it up to FOMO, or maybe to the possibility that a viewer will watch a gaffe or flub unfold in real time. Regardless of the reason, live event videos increase brand favorability by over 60%!
3. Chatbots and Messaging
If you use Messenger to communicate with your friends, you may have noticed branded messages popping up in your app lately. This is yet another of the 2018 digital marketing trends to watch for.
Being able to connect with a company -- whether through the same channels they use to talk with friends, or through a customer-service "chatbot" on your website -- is important to users. Gartner estimates that by 2020, fully 85% of interactions will occur through chatbots.
So give folks this opportunity, and you will see conversions and customer satisfaction increase.
4. Micro-Influencers Have Major Power
You already know that influencers are a great way to get your message out. The newest digital marketing trend is micro-influencers -- those with fewer than 100,000 followers.
This is a classic case of "less is more." Micro-influencers might not have the vast selling power of a Kardashian, but their reach, while smaller, can be more effective in terms of communication to a niche market. Seek out people who are big fish in little ponds, and you'll reap the rewards.
5. Mobile Continues to Dominate
Not long ago, having a mobile-friendly site (or even a mobile app) was a nice touch, but optional. This is no longer the case.
It's almost impossible to overstate how important mobile is to search rankings, local SEO, and sales conversions. We won't belabor the point here; suffice it to say that if you aren't keeping up with mobile digital marketing trends, you're being left behind.
6. Voice Search Is Where It's At
More and more people are using Alexa, Siri, Google Home, and other devices to search, and search engine result pages are changing to reflect that.
Simply put, people no longer type "dentist Anaheim California" into their browsers; instead, they're more likely to say "Alexa, find sedation dentistry" or "Where can I get Invisalign?" and expect their device to bring back accurate results.
If you haven't already, talk to your SEO provider and ask how voice and a long-tail keyword search might be affecting your campaign.
Digital Marketing Trends Done Right
After reading this list of trends to be on the lookout for, you might be feeling left behind.
Not to worry -- EclipseLocal can provide all the digital marketing solutions you need.
Give us a call or fill out our contact form today so that you can take advantage of what's up and coming in 2018!
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